tracemaps Limited Cookie Policy
1. Introduction
This Cookie Policy explains how Tracemaps Limited uses cookies and similar technologies when you visit our website. It outlines what these technologies are, why we use them, and your rights to control their use.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help the website function properly, improve user experience, and provide analytical data to site owners.
3. Types of Cookies We Use
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Strictly Necessary Cookies: Required for core functionality like authentication, security, and network management.
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Functional Cookies: Support features like language settings and integrations such as Strava.
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Performance Cookies: Help us understand how visitors interact with our site by collecting and reporting information anonymously.
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Targeting/Advertising Cookies: Used to deliver advertising that is more relevant to you and your interests, including cookies set by third-party services like Google and Facebook.
4. Cookies in Use
Below is a table detailing the cookies we currently use:
| # | Cookie Name | Provider | Purpose | Duration | Type | Legal Basis |
| 1 | _shop_app_essential | .shop.app | Ensures core app functionality for Shopify storefront features. | 12 months | Strictly Necessary | Legitimate Interest |
| 2 | _shopify_essential | tracemaps.com | Supports essential e-commerce functions such as checkout and cart. | 12 months | Strictly Necessary | Legitimate Interest |
| 3 | _tracking_consent | tracemaps.com | Remembers user consent choices for tracking and cookies. | 12 months | Strictly Necessary | Legal Obligation |
| 4 | cart_currency | tracemaps.com | Stores the selected currency for cart and checkout processes. | 13 days | Strictly Necessary | Legitimate Interest |
| 5 | keep_alive | tracemaps.com | Keeps the session active to ensure a seamless browsing experience. | Session | Strictly Necessary | Legitimate Interest |
| 6 | localization | tracemaps.com | Stores the user’s location or language preference for localized content. | 12 months | Performance | Consent |
| 7 | shopify_pay_redirect | tracemaps.com | Manages redirection during Shopify Pay flows. | 12 months | Strictly Necessary | Legitimate Interest |
| 8 | _ga | tracemaps.com | Google Analytics – used to distinguish unique users. | 12 months | Performance | Consent |
| 9 | _ga_HW3TNQ16WT | tracemaps.com | Google Analytics ID for user behavior tracking. | 12 months | Performance | Consent |
| 10 | _ga_PYKPB0MXMV | tracemaps.com | Google Analytics ID for user behavior tracking. | 12 months | Performance | Consent |
| 11 | _gcl_au | tracemaps.com | Used by Google Ads to measure ad click performance and conversions. | 3 months | Targeting/Advertising | Consent |
| 12 | _landing_page | tracemaps.com | Tracks landing pages for analytics and marketing attribution. | 12 months | Performance | Consent |
| 13 | _orig_referrer | tracemaps.com | Records the original referrer for attribution and performance metrics. | 12 months | Performance | Consent |
| 14 | _shopify_s | tracemaps.com | Shopify session cookie – manages session state. | 12 months | Strictly Necessary | Legitimate Interest |
| 15 | _shopify_y | tracemaps.com | Shopify persistent ID – tracks user behavior across sessions. | 12 months | Strictly Necessary | Legitimate Interest |
| 16 | AEC | google.com | Used by Google to detect spam and ensure user security. | 6 months | Targeting/Advertising | Consent |
| 17 | APISID | google.com | Used by Google for personalization and ad targeting. | 13 months | Targeting/Advertising | Consent |
| 18 | HSID | google.co.uk | Used by Google for security and authentication. | 13 months | Targeting/Advertising | Consent |
| 19 | IDE | doubleclick.net | Used by Google DoubleClick for ad delivery and user behavior tracking. | 13 months | Targeting/Advertising | Consent |
| 20 | NID | google.com | Stores user preferences and information for Google services. | 6 months | Targeting/Advertising | Consent |
| 21 | SAPISID | google.co.uk | Used by Google for authentication and personalization. | 13 months | Targeting/Advertising | Consent |
| 22 | SEARCH_SAMESITE | google.com | Used by Google to prevent cross-site request forgery. | 6 months | Strictly Necessary | Legal Obligation |
| 23 | SID | google.co.uk | Used by Google for user authentication and security. | 13 months | Targeting/Advertising | Consent |
| 24 | SIDCC | google.com | Security cookie used by Google to protect user data. | 12 months | Targeting/Advertising | Consent |
| 25 | SSID | google.com | Stores Google user preferences and information. | 13 months | Targeting/Advertising | Consent |
| 26 | __kla_id | tracemaps.com | Used by Klaviyo to identify visitors and track marketing campaign performance. | 12 months | Targeting/Advertising | Consent |
| 27 | __Secure-1PAPISID | google.co.uk | Google cookie used for targeting purposes. | 13 months | Targeting/Advertising | Consent |
| 28 | __Secure-1PSID | google.co.uk | Google cookie used for targeting purposes. | 13 months | Targeting/Advertising | Consent |
| 29 | __Secure-1PSIDCC | google.com | Google cookie used for ad targeting and personalization. | 12 months | Targeting/Advertising | Consent |
| 30 | __Secure-3PAPISID | google.co.uk | Used by Google for ad targeting based on interests. | 13 months | Targeting/Advertising | Consent |
| 31 | __Secure-3PSID | google.co.uk | Used by Google for ad targeting based on interests. | 13 months | Targeting/Advertising | Consent |
| 32 | __Secure-3PSIDCC | google.com | Used by Google for ad targeting and personalization. | 12 months | Targeting/Advertising | Consent |
| 33 | __Secure-ENID | google.com | Used by Google to prevent fraudulent logins. | 13 months | Targeting/Advertising | Consent |
| 34 | _fbp | tracemaps.com | Used by Facebook to deliver a series of advertisement products. | 3 months | Targeting/Advertising | Consent |
| 35 | cart | tracemaps.com | Stores cart contents to retain shopping data during browsing. | 1 month | Strictly Necessary | Legitimate Interest |
| 36 | shop_pay_accelerated | tracemaps.com | Speeds up checkout using Shop Pay by retaining preferences. | 12 months | Strictly Necessary | Legitimate Interest |
| 37 | skip_shop_pay | tracemaps.com | Indicates whether the user opted to skip Shop Pay. | 12 months | Strictly Necessary | Legitimate Interest |
| 38 | loggedConversion | tracemaps.com | Logs conversion events for analytics. | 2 months | Performance | Consent |
| 39 | loggedConversion2 | tracemaps.com | Logs conversion events for analytics. | 2 months | Performance | Consent |
5. Strava Integration Cookies
If you choose to connect your Tracemaps account with Strava, cookies may be set to support secure authentication, session handling, and usage analytics. These cookies are only set after you authenticate with Strava.
Strava may use both first-party and third-party cookies, such as Google Analytics. You can manage your preferences via our cookie settings or your Strava account.
For more information, see Strava’s Cookie Policy and Privacy Policy. Please note: Tracemaps does not control how Strava uses your data once you interact with their services.
| # | Cookie Name | Provider | Purpose | Duration | Type | Legal Basis |
| 40 | *_strava_session | strava.com | Manages Strava user authentication and session state. | Session | Strictly Necessary | Legitimate Interest |
| 41 | strava_remember_* | strava.com | Stores “Remember Me” preference for Strava login. | Persistent | Strictly Necessary | Legitimate Interest |
| 42 | _ga_12345 | strava.com | Google Analytics cookie used by Strava to distinguish users. | 12 months | Performance | Consent |
| 43 | _ga_ESZ0QKJW56 | strava.com | Property-specific Google Analytics ID used by Strava. | 12 months | Performance | Consent# |
| 44 | _ScCbts | strava.com | Used by Strava for internal session tracking and performance analysis. | Session | Performance | Consent |
| 45 | _scid | strava.com | Sets a unique ID for the visitor used by Strava for analytics. | 13 months | Performance | Consent |
| 46 | _scid_r | strava.com | Related to _scid, used by Strava to maintain state across subdomains. | 13 months | Performance | Consent |
6. Managing Cookies
You can control cookies through your browser settings:
You may also manage your preferences through our cookie consent banner, which appears on your first visit or when we make significant changes to cookies. The banner allows you to accept or reject non-essential cookies.
7. Updates to This Policy
We may update this Cookie Policy from time to time. Material changes will be communicated via updates posted on our website or by contacting you directly.
8. Contact Us
If you have any questions, please contact us at: hello@tracemaps.com
9. Change log
9.1 Initial Issue 31.07.18
9.2 Policy Update 08.07.25